Powering Brokers to the Next Level

At Proftit, we provide the backbone that drives brokers to outperform the competition.
Built exclusively for brokers, our CRM isn’t a “one-size-fits-all” solution—it’s a powerful
platform designed to scale, streamline, and dominate.

So if you’re ready to leave inefficiency behind,
you’re in the right place.

But here’s what you really want to know: 
What sets us apart from the rest?
The answer, in short, is our team.

At Proftit, we’re obsessed with your success. 
Our people are passionate problem-solvers, committed to assisting, resolving, and consulting on anything that stands in your way. Whether it’s onboarding or ongoing support, we’re in the trenches with you 24/7, ready to power through challenges and deliver solutions that actually make a difference.

Our Vision

We empower brokers worldwide with cutting-edge technology that streamlines operations, boosts efficiency, and drives unparalleled growth. We strive to be the industry’s leading CRM provider, delivering innovative solutions that transform the way brokers do business.

Why Proftit?

Built for Brokers, Period

We understand the brokerage business inside-out and designed our CRM to address your most significant challenges efficiently, saving time and costs.
Next-Level Technology

With Google Cloud, multi-brand support, and deep integrations, we deliver the firepower you need to crush inefficiency.
Relentless Support

We don’t just show up when things break. We’re your go-to for strategy, solutions, and seamless execution—whenever you need it.
Speedy Onboarding

Forget long rollouts. We get you up and running in days, not weeks. We know it’s hard to believe. But it’s how we work.

MANAGEMENT

Management Team

Liron Izkoviz

COO
Eliran Cohen

CFO
Yarden Shmulevitz

CHRO
Shlomi Lahav

R&D Manager
Ori Maizlik

VP Sales
Michael Nuriel

Operations
Manager
Tamir Izhak

Technical Solutions
Manager
Niv Berkovich

Support Manager
Lior Krieser

Senior Product
Manager
Zoof Hananovitz

Senior Product
Manager

At Proftit, we believe you don’t just deserve 
a good CRM — you deserve a great one.

Ready to push your brokerage to new heights?

LET’S MAKE IT HAPPEN

Sharing our passion for spot-on solutions and want to be part of something extraordinary?

EXPLORE CAREERS