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Posted on March 14, 2021 By hr_proftit
B2B Marketing Director
Job description:
Take ownership of all marketing activities of the company, including:
- Manage & expand PPC campaigns across various platforms
- Optimize & refine all aspects of the marketing funnel (assets, messaging & communication, content, flow, leads quality, sites, etc)
- Devise & implement email/chat marketing, retention, and automation activities
- Devise & implement tech + content SEO strategy and activities on relevant social networks
- Prepare timely reports on acquisition & traffic activities
Job requirements:
We are looking for a seasoned specialist with holistic approach to marketing, who will dive deep to understand products’ target audiences, competitors, sales & marketing funnels and will build and scale up all marketing activities of the company.
- 3+ years of experience in B2B SaaS marketing
- Analytical, data-driven, result oriented
- Robust experience with analytics tools like Google Analytics, Hotjar or similar
- Technically sound – you know your way around GTM with advanced tracking setup and events configuration
- 2+ years of hands-on experience in Google Ads (search, display)
- 1+ years of hands-on experience in advertising on either Twitter, LinkedIn, Facebook, Quora
- English – mother tongue level. You know how to write marketing copy and microcopy that stands out from the crowd
- High proficiency in Excel. it’s your main analysis & optimization tool – you eat pivots & vlookups for breakfast
- Experienced in creating design & content briefs for banners, landing pages and sites
- Experienced in CRO processes of sites, landing pages, registration forms and user funnels
- Good understanding of on-page/off-page SEO and optimization strategies
Advantages:
- Advanced WordPress user
- Experience in email marketing & automation – huge advantage